They’re on Google, probably on their phone, searching for help nearby. If your clinic isn’t showing up, you’re missing out.

One of our clients was barely getting a trickle of new enquiries.

We tidied up her Google Business Profile - added some photos of the clinic, made sure her opening hours were bang on, and asked a couple of regulars to leave honest reviews. 

Within a month, she started to get calls from people who’d never heard of her before.

The trick? Keep it simple.

Make sure your details are right, and don’t be shy about asking happy clients to leave a review.

If you find it awkward to ask, or just never get round to it, there are products like the Customer Feedback Centre that can do the asking for you - completely on autopilot.

It sends a gentle nudge to your patients after their appointment, making it easy for them to leave feedback while it’s still fresh in their minds.

That way, you keep the reviews coming in without lifting a finger.

Your Website: Not Just a Digital Brochure

I can’t count the number of times I’ve seen lovely osteopaths with websites that look like they were built in the Stone Age.

No offence, but if your site’s slow, confusing, or looks odd on a mobile, people will just move on.

An Osteopath in Chelmsford added a big, friendly “Book Now” button and a short video introducing himself.

He told me patients mentioned the video - they felt like they already knew him before stepping through the door.

That’s the power of showing a bit of personality online.

Little things matter: make it easy for people to contact you, answer questions they might have (like parking or what to bring), and show your face - it builds trust.

Tell Real Stories

People trust people. If you’ve helped someone get back to running after a knee injury, or eased a mum’s back pain so she can pick up her toddler, share it (with their permission, of course).

An osteopath who started sharing short stories on his blog - nothing fancy, just a few lines about the people he’d helped.

It wasn’t long before new patients started saying, “I read about how you helped that runner - I’ve got a similar problem.”

Social Media: Keep It Local

You don’t need to be everywhere. Pick one or two places where your local community spends time - usually Facebook or Instagram.

Share clinic updates, tips for looking after your back, or even the odd photo of your clinic dog (if you’ve got one).

People love seeing the human side of a business.

Don’t Overthink It

You don’t need a marketing degree to get more patients. Just focus on being helpful and genuine online, the same way you are in your clinic. 

Little tweaks - like updating your Google listing, making your website friendly, and sharing real stories - can make all the difference.

And if you ever feel stuck, ask your patients how they found you, or what made them book. Their answers are often the best marketing advice you’ll get.