Andrew Hurrell • March 12, 2026
Google’s Latest Algorithm Update: What It Means for Local Businesses
Sometimes the basics really do work!
If you’ve ever felt like Google is changing the rules just when you’re getting the hang of things, you’re not alone!
This month, Google rolled out another algorithm update - and while that might sound technical, the impact can be very real for local businesses up and down the UK.
🌍 What’s Changed?
Google’s newest update is all about rewarding genuinely useful, relevant content and cracking down on spammy tactics.
The focus is on making sure searchers find businesses that actually help, not just those who play the SEO game.
🕵️♂️ Who’s Affected?
If your business relies on local customers finding you via Google (think double glazing in Chelmsford, opticians in Leeds, or landscapers in Cambridge), this update matters.
It especially impacts those who:
- Rely heavily on Google Business Profile for leads
- Use lots of location keywords or generic content
- Haven’t updated their website or reviews in a while
🔧 3 Practical Tips to Stay Ahead:
Update Your Google Business Profile Regularly
Add fresh photos, answer questions, and keep your hours up to date. Google loves an active profile!
Encourage Honest Reviews
Ask happy customers to leave genuine feedback - don’t be tempted by shortcuts. A steady stream of real reviews signals trust.
Focus on Useful Content
Write for your customers, not just for Google. Answer common questions, share recent projects, and keep things local and relevant.
💬 Real Example
After the last update, an osteopath in Stoke saw a boost in enquiries simply by updating their photos and responding to reviews.
Sometimes the basics really do work!
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