From Marketing Scepticism to a Trusted Partnership Lasting Over Ten Years

The Client

Aspen Home Improvements is an established double glazing and home improvement company based in Billericay, Essex.

With more than 30 years of experience, Aspen supplies and installs windows, doors, conservatories and roofline products for homeowners across Billericay and the surrounding areas.

Client: Aspen Home Improvements UK Ltd

Location: Billericay, Essex

Working together since: Early 2016


Services provided: Website maintenance and development, Google Business Profile management, reputation management, content creation, social media posting and SMS campaigns

The Challenge

When Aspen first approached Get Customers Fast, the problem was not a lack of ambition.



It was trust.

Previous experiences with marketing companies had been disappointing. The work they received did not reflect the quality of Aspen’s business or how they wanted the company to be represented.

Understandably, this had left them cautious and sceptical about investing in marketing again.

They did not want complicated reports, confusing jargon or another marketing company that needed to be constantly managed. They wanted a dependable partner who understood their business, kept things simple and got on with the work.

That was exactly the type of relationship we set out to build.

Keeping Things Simple and Dependable

We started by listening to Aspen and understanding what they needed from us.

Our approach was straightforward:

• Keep communication clear and avoid unnecessary jargon
• Protect the reputation Aspen had already built
• Make the service as done-for-you as possible
• Produce marketing that felt right for the business
• Manage the ongoing work without creating more jobs for Aspen’s team

Rather than providing a collection of separate marketing services, we became an ongoing extension of the business.

What We Manage For Aspen Home Improvements

Website Maintenance and Development

Aspen offers a wide range of home improvement products. Its website needs to present those products clearly while making it easy for homeowners to take the next step.

We maintain and develop the website, keep its content up to date and continue improving how Aspen’s services are presented online.

Visitors can find clear information about Aspen’s windows, doors, conservatories and roofline products, with simple options to request a call back or book an appointment.

Reputation Management

Aspen already had plenty of satisfied customers. The problem was that much of this customer satisfaction was not visible online.

Our role was to help Aspen collect genuine customer feedback and make it easier for prospective customers to see why other homeowners trusted the company.

We introduced and continue to manage the systems used to collect, organise and display customer feedback.

When we started this work, Aspen had just 3 Google reviews. Its latest local ranking report shows a 4.9-star Google rating from 142 reviews.

Aspen’s website also includes an extensive collection of verified customer feedback powered by the Customer Feedback Centre.

This gives homeowners valuable reassurance before they decide whether to make an enquiry.

Content Creation

We create and publish useful content covering the questions homeowners commonly ask when considering new windows, doors and other home improvements.



This allows Aspen to share its knowledge, provide helpful information and give prospective customers more reasons to find and visit the website.

Social Media Posting

We manage Aspen’s ongoing social media content so the business can maintain a regular presence without relying on its own team to plan, write and publish posts.

We do not post simply for the sake of being active.

The purpose is to keep Aspen visible, demonstrate its experience and show the quality of its products, work and customer service.

SMS Campaigns

We also support Aspen with targeted SMS campaigns.



This gives the business a simple and direct way to communicate with its customer database when there is something useful or relevant to share.

Strong Visibility for Important Local Searches

Aspen’s September 2026 local ranking report measured its Google Map Pack performance from 25 locations around its Billericay base.

The results included:

• “Window installation in Billericay”
  98% local visibility, with an average Map Pack position of 1.2



• “Best double glazing company Billericay”
  89% local visibility, with an average Map Pack position of 2

These results show that Aspen has particularly strong visibility when local homeowners search for its services in Billericay.

They also show us where there is still room for improvement.

We do not use reports to give clients pages of figures that mean very little to them. We use the information to see what is working, where Aspen is being found and what needs our attention next..

More Than a Collection of Marketing Services

The real success of this partnership cannot be measured by one campaign or a temporary increase in activity.

It is the dependable, long-term relationship we have built.

Since early 2016, Aspen has trusted Get Customers Fast to manage important parts of its website, reputation, content and customer communication.

We continue to look after what has already been built, identify new opportunities and help the business move forward.



Aspen can concentrate on looking after its customers and delivering quality home improvements. We concentrate on keeping its marketing active, professional and consistent with the business it represents.

The Outcome

Through our ongoing work, Aspen now has:

• A professionally maintained and continually developed website
• Google Business Profile management and updates
• A structured process for collecting and displaying genuine customer feedback
• A 4.9-star Google rating supported by 142 reviews
• Strong local visibility for commercially important searches
• Regular website and social media content
• Direct customer communication through SMS campaigns
• A marketing partner that understands the business and gets on with the work

Most importantly, the partnership has continued for more than ten years.



For a business that was initially cautious and sceptical about working with another marketing company, that continuing relationship may be the strongest result of all.