Helping Benfleet Scrap Move from Offline Advertising to Measurable Digital Marketing

The Client

When Benfleet Scrap first came to us in 2016, the way people found local businesses was changing.

Like many businesses at the time, they were listed in numerous offline directories and relied heavily on print advertising to reach potential customers.

They recognised that more people were now turning to the internet when they needed a local service. They knew they needed to move towards digital marketing, but they were understandably sceptical.

Their biggest concern was simple:

• “How will we know whether it is actually working?”
• They wanted a marketing partner who would take care of everything, provide clear reporting and explain the results without unnecessary jargon.

Today, we continue to manage their website, Google Business Profile, Google Ads, reputation, content and social media activity.

The Challenge

Benfleet Scrap already had a website, but it was outdated, difficult to use and not mobile-friendly.

This was a major problem because more customers were using their mobile phones to search for the services they needed. If the website was difficult to navigate or contact the business through, potential enquiries could easily be lost.

At the same time, traditional offline directories and print advertising were becoming less effective as more customers moved online.

Benfleet Scrap wanted to make that same move but needed reassurance that digital marketing could be properly tracked and measured.

They did not want complicated reports filled with technical language. They wanted straightforward answers:

• How many people are finding us?
• How many enquiries are we receiving?
• Where are those enquiries coming from?
• Is our marketing producing a return?

What We Manage For Benfleet Scrap

Creating a Website That Made It Easier to Enquire

Our first job was to redesign the Benfleet Scrap website.

We created a modern, mobile-friendly website that was easier to navigate and made it simple for customers to find the right service, request a quote or contact their nearest depot.

The website was designed around what customers needed to do, helping remove unnecessary barriers and encouraging more visitors to make an enquiry.



We have continued to manage and develop the website ever since, making sure it remains up to date and continues to support the wider marketing strategy.

Improving Their Local Visibility

We began managing Benfleet Scrap’s Google Business Profile, which was known as Google My Business when we first started working together.



The profile plays an important role in helping local customers discover the company when searching online for the services it provides.

We keep the profile accurate, active and properly maintained while continuing to improve the company’s visibility across its local area.

Their latest search report shows that Benfleet Scrap has developed a very strong presence for many of the searches that matter most to the business.

In plain English, when potential customers nearby search online for the services Benfleet Scrap provides, the company is highly visible and easy to find.

Reaching More Customers Through Google Ads

For several years, we have also managed a Google Ads campaign for Benfleet Scrap.

The campaign allows the company to appear in front of people who are actively searching for its services. This supports its wider online visibility and helps generate additional enquiries from potential customers at the point when they are ready to take action.

The campaign has proved highly successful and continues to produce a strong return on investment.



Because the correct tracking is in place, Benfleet Scrap can clearly see what the campaign is generating rather than simply being told that its advertising is working.

Creating Helpful Content and Sharing It on Social Media

We regularly create educational blog articles for the Benfleet Scrap website.

These articles answer the questions customers commonly ask and provide useful information that helps them understand the company’s services and make informed decisions.

The content also helps strengthen the website by keeping it current, informative and relevant to the people Benfleet Scrap wants to reach.



Once an article has been published on the website, we share it across the company’s social media channels. This allows each piece of content to work harder by reaching existing followers, attracting website visitors and keeping the business visible between customer enquiries.

Growing Their Reputation from Zero Reviews

When we started working with Benfleet Scrap, they had no Google reviews.

We helped them introduce a consistent process for collecting customer feedback and turning the good service they were already providing into visible proof that future customers could see.

They have since grown to more than 200 Google reviews and now have over 1,700 customer reviews in total, with that number continuing to increase.



This gives potential customers far more confidence when deciding who to contact, particularly in a market where trust, fair prices and reliable service are so important.

Clear Reporting Without the Jargon

One of Benfleet Scrap’s biggest concerns from the beginning was knowing whether their marketing was working.

We introduced straightforward tracking and reporting that shows what their digital marketing is generating. Instead of overwhelming them with technical data, we provide a clear summary of the enquiries being received, where they came from and what the company is getting back from its investment.

This includes the results from their website, local visibility and Google Ads activity.



They receive the information they need without having to learn the language of digital marketing or spend hours trying to understand complicated reports.

The Results at a Glance

• Working together continuously since 2016
• An outdated website replaced with a modern, mobile-friendly website
• Ongoing website management and development
• Google Business Profile management to strengthen local visibility
• Strong visibility across the local searches that matter to the business
• A successful Google Ads campaign producing a strong return on investment
• Regular educational blog content created for the website
• Website content shared across the company’s social media channels
• Google reviews grown from zero to more than 200
• More than 1,700 customer reviews collected in total
• Clear tracking showing where enquiries are coming from
• A fully managed service delivered without unnecessary jargon

A Partnership That Continues Today

Benfleet Scrap originally came to us because they needed help moving away from offline directories and traditional print advertising and into digital marketing.

What they did not want was another provider making marketing feel complicated.

Around ten years later, we continue to manage and improve their website, Google Business Profile, Google Ads, content, social media, reputation and reporting.

They can see what is being done, understand what their marketing is producing and concentrate on running their business.



That straightforward, done-for-you approach has helped us build a fantastic long-term relationship, and we are still proudly working with Benfleet Scrap today.