From No Online Presence to Reaching Customers Across a Much Wider Area

The Client

Working together since: 2014

Google reviews: More than 220

Customer reviews collected: More than 1,250

Google visibility: Top positions for its main search phrases

Google Ads: Successfully reaching customers across a wider area

The Challenge

When we were first introduced to Gas Training & Assessment in 2014, the business had no online presence at all.

They did not have a website, an active Google Business Profile or any Google reviews. In fact, they needed a little encouragement to admit that having a presence online would probably benefit the business.

Gas Training & Assessment was already providing professional training and assessments, but people searching online had no easy way to find the business, understand the courses available or see what previous customers thought about their experience.

The quality of the business was already there. It simply was not visible online.

What We Did

We started by explaining the benefits of having a professional website and an active Google Business Profile, which was then known as Google My Business.

Once they decided to move forward, we:

• Designed and built their first website
• Created and managed their Google Business Profile
• Continued to maintain and develop the website
• Kept their online business information accurate and up to date
• Created regular content explaining their courses and services
• Helped customers understand what training they provide, as well as what they do not provide
• Introduced and managed an ongoing reputation management service
• More recently, we launched and manage a Google Ads campaign on their behalf

The website was not simply built and then forgotten. It has continued to grow and develop alongside the business.

What We Manage For Gas Training & Assessment

Building a Reputation That People Can See

Before we started working together, Gas Training & Assessment had no Google reviews.

Today, the business has:

• More than 220 Google reviews
• More than 1,250 customer reviews in total
• A strong and trusted reputation that reflects the experience its customers receive



These reviews give potential customers genuine reassurance before booking a course. They can see that other engineers have found the training professional, helpful, friendly and supportive.

Gas Training & Assessment was already earning this feedback through the quality of its training. Our role was to create a consistent way of collecting it and making it visible to more people.

Strong Local Visibility Across Google

Gas Training & Assessment now ranks at or near the top of Google for its main search phrases.

This means that when engineers search for relevant gas training courses and assessments in Basildon and the surrounding areas, the business is highly visible at the point those potential customers are looking for help.



Regular website updates, useful content and ongoing Google Business Profile management have all helped the company build and maintain this strong local presence.

Reaching Customers Across a Wider Area

More recently, we have added Google Ads to the marketing activity we manage for Gas Training & Assessment.

While the website and Google Business Profile help the company perform extremely well locally, the advertising campaign is allowing it to reach potential customers across a much wider geographical area.

This is introducing Gas Training & Assessment to engineers who may not have found the company through local searches alone. It is helping the business attract new customers from different locations and make more of the specialist courses it provides.



The campaign is currently delivering a very successful return on investment, giving the company another reliable way to generate course enquiries and bookings.

A Partnership That Has Lasted Through Continued Growth

Since we started working together in 2014, Gas Training & Assessment has experienced changes in ownership and continued to grow year after year.

The business has expanded considerably, expanding into much larger premises to support its growing range of courses and customers. Throughout those changes, we have continued to manage and develop its website, online visibility, content, reputation and paid advertising.



Because we understand the business, its customers and the training it provides, we can take care of its ongoing marketing without the owners having to repeatedly explain everything or manage several different suppliers.

The Result

Gas Training & Assessment has gone from having no website, no Google Business Profile and no online reviews to having a highly visible and trusted online presence.

Today, the business benefits from:

• A professional and regularly updated website
• Top Google visibility for its important search phrases
• An active and well-managed Google Business Profile
• More than 1,250 customer reviews
• Regular content that educates and informs potential customers
• A successful Google Ads campaign reaching customers across a wider area
• Ongoing marketing support from a team that understands the business

Gas Training & Assessment already delivered a high standard of training. Our work has helped make that quality easier to find, easier to understand and easier to trust, both locally and across a much wider area.