Helping Parkstone Osteopaths Build a Strong Local Presence

At A Glance

Client: Parkstone Osteopaths

Location: Parkstone, Poole, Dorset

Partnership: More than 15 years


Services provided: Website design and management, Google Business Profile management, reputation management, content creation, email marketing, online appointment booking and local search support

A Partnership That Moved With the Business

We were first introduced to Andy Caughey more than 15 years ago, when he was running his osteopathy clinic in Billericay, Essex.

When Andy later moved to Parkstone, near Poole in Dorset, his marketing needed to move with him. He needed to establish the clinic in a new area and make it easy for local people to find him, understand how he could help and book an appointment.

We continued as Andy’s marketing partner, helping him build the online presence of Parkstone Osteopaths and become more visible to people searching for an osteopath in Parkstone, Poole and the surrounding areas.

What We Manage For Parkstone Osteopaths

A Website Designed Around the Patient

We created the Parkstone Osteopaths website and continue to manage it on a monthly basis.

The website explains Andy’s treatments and services in a clear and reassuring way. Rather than filling it with promotional sales messages, we regularly add helpful content that answers the questions patients may have before arranging an appointment.

This includes information about osteopathy, common causes of pain and discomfort, what patients can expect during treatment and practical advice to help them look after their bodies.



The aim is to give people useful information, build confidence in Andy and make it easier for them to decide whether osteopathy could be suitable for them.

Making It Easier to Book an Appointment

We introduced the option for patients to schedule their appointments directly through the website.



This removed an unnecessary step from the booking process. Instead of waiting for the clinic to return a call or respond to a message, patients can view the available appointments and choose a suitable time while they are already thinking about treatment.

It has proved to be a successful addition to the website and gives patients a quicker and more convenient way to book.

Managing the Clinic’s Google Presence

We look after and manage the Parkstone Osteopaths Google Business Profile.

This includes keeping the profile accurate and up to date while helping the clinic appear prominently when people search locally for an osteopath.



For a local healthcare business, this is extremely important. When someone is experiencing pain or discomfort, they are likely to search for help nearby. Andy needs to appear at the right time, in the right area and with enough information to give that person confidence in contacting him.

Helping Andy Generate 85 Google Reviews

We introduced a campaign to encourage patients to share their experiences by leaving a Google review.

To date, we have helped Andy generate 85 Google reviews. These reviews give potential patients genuine reassurance from people who have already visited the clinic and experienced Andy’s approach to treatment.

The reviews are also clearly displayed on the Parkstone Osteopaths website. This means people do not need to leave the website to see what other patients have said.



By placing this feedback where potential patients are already reading about the clinic, the reviews help build trust at the point when someone is deciding whether to book.

Staying Connected With Existing Patients

The educational content we create is not only published on the website. We also email it to Andy’s existing patients.



This helps Parkstone Osteopaths stay in regular contact with previous and current patients without constantly sending sales messages.

Each email provides useful information and keeps the clinic in people’s minds. If a previous patient experiences another problem or knows someone who may need help, Andy remains someone they already know and trust.

Excellent Visibility Across Parkstone and Poole

The September 2026 local search report shows that Parkstone Osteopaths has excellent visibility for the searches that are most important to the clinic.

Six key search phrases were tracked across the local area. For every one of those searches, Parkstone Osteopaths achieved an average position between 1.2 and 2.2.

The clinic performs particularly well for “osteopath in Parkstone”, with a visibility score of 98% and an average position of 1.2. It also has excellent visibility for searches including “best osteopath in Poole”, “osteopath in Poole”, “back pain osteopath Poole” and “top osteopath in Poole”.

In straightforward terms, Parkstone Osteopaths is consistently appearing near the top when local people search for the treatments Andy provides.



This strong visibility is not based on one search phrase. The clinic is being found across a range of important searches covering both Parkstone and the wider Poole area.

More Than 15 Years of Ongoing Support

Our work with Andy has never been about creating a website and then walking away.

For more than 15 years, we have continued to manage and improve his marketing as the business has moved and developed.

We manage the website and Google Business Profile, create educational content, keep the clinic connected with its patients, help generate and display reviews, and monitor how visible the business is locally.

This allows Andy to concentrate on looking after his patients while knowing that his marketing is being managed in the background.

Today, Parkstone Osteopaths has a professional online presence, 85 Google reviews, a convenient appointment-booking process, regular communication with patients and excellent visibility across Parkstone and Poole.



It is a long-term partnership that has adapted alongside Andy and his clinic, and one we are proud to continue.