From a One-Man Business to a Multi-Team Operation Over 20 Years

The Client

Prince Tree Surgery is a professional tree surgery company serving homeowners and businesses across Brentwood, South Essex and the surrounding areas. Its services include tree surgery, tree felling, stump removal, site clearance, tree planting and emergency work.

We have worked with Matt for more than 20 years. Prince Tree Surgery was one of our first clients, and we are extremely proud that we continue to support the business today.



During that time, we have watched the company grow from a small tree surgery business operated by Matt alone into an established multi-team operation with an outstanding local reputation.

Building a relationship that has lasted over 20 years

When you work with a business for this length of time, its marketing requirements naturally change.

Prince Tree Surgery has grown, the way customers search for local businesses has evolved, and digital marketing has become increasingly important. Our role has been to provide the right support at different stages of that journey.

This has included:

• Content creation for the Prince Tree Surgery website
• Email marketing to previous customers
• Helping the business make better use of its customer database
• Reputation management
• Generating and displaying customer reviews
• Ongoing marketing advice and support

Rather than trying to tie Matt into services he did not need, we have adapted our support according to the needs and capacity of the business.

What We Manage For Prince Tree Surgery

Creating Useful Content That Generated Enquiries

At one stage, we provided Prince Tree Surgery with a content marketing package.

We produced educational articles for the website, helping answer the questions customers were asking about trees, maintenance, safety and professional tree care.

Matt also began using a CRM system to organise his customer information more effectively. We could then share the articles with previous customers through targeted email campaigns.

The results were very noticeable.

Whenever the content was emailed, Prince Tree Surgery received new phone enquiries from customers who had been reminded about the company or prompted to arrange work they had been considering.

The campaigns generated so much interest that Matt became too busy to continue with them. We therefore paused the activity to prevent the business from receiving more enquiries than it could comfortably manage.



There are not many better demonstrations of a marketing campaign doing its job.

Helping Build An Exceptional Reputation

As Prince Tree Surgery continued to grow, we helped Matt develop one of the strongest collections of customer feedback within the local tree surgery industry.

In the past 12 months alone, the business has generated another 39 Google reviews, taking its total to 229.

Prince Tree Surgery has also collected more than 1,600 additional customer reviews. These provide prospective customers with a considerable amount of reassurance before they make contact.

For a service involving people working with large trees, specialist equipment and valuable property, trust is particularly important. Customers want to know that the company they choose will be professional, knowledgeable, careful and reliable.



Prince Tree Surgery’s reviews provide clear evidence of the service Matt and his teams consistently deliver.

Growing Alongside One Another

One of the most rewarding parts of running Get Customers Fast is seeing the long-term progress of the businesses we support.

When we first started working with Matt, Prince Tree Surgery was a much smaller operation. Today, it has several teams serving customers across Brentwood and the surrounding areas, delivering everything from routine tree care to commercial and emergency work.

Our own business has also changed considerably during those 20 years. Marketing has moved from traditional databases and relatively simple websites to online reviews, email automation, search visibility and content-led campaigns.

Throughout those changes, our relationship with Matt has continued.



That does not happen without trust, honest advice and marketing that produces something useful for the client.

More Than A Short-Term Marketing Campaign

This case study is not based on a brief campaign or a single impressive result.

It is the story of a working relationship that has lasted for more than two decades.

We are proud to have played a part in the development of Prince Tree Surgery, but the company’s success ultimately comes from the excellent service Matt and his teams provide. Our job has been to help more people discover that service and give satisfied customers a way to share their experiences.



More than 20 years after Prince Tree Surgery became one of our first clients, we are delighted to still be supporting Matt and watching the business continue to grow.