Andrew Hurrell • April 17, 2025
Why Your Website Might Be Driving Customers Away (And How to Fix It!) 🤔
Your website isn't about looking flash - it's about getting customers
Picture this: You're out shopping in a shopping centre, trying to find that perfect pair of trainers. The shop's a maze, price tags are impossible to read, and there's not a shop assistant in sight. Frustrating, right?
That's exactly what your website visitors feel when they land on a confusing website. And trust me, after helping dozens of businesses sort out their websites, I've seen it all.
Let me share some real-world fixes that actually work (not just theory from some fancy marketing textbook!) 👇
The "3-Second Rule" Test ⏱️
A local double glazing company whose website took ages to load. Turns out, he'd uploaded photos straight from his iPhone - each one was massive! His bounce rate dropped by 40% after we sorted the images. Here's what you can nick from his success:
- Resize your photos before uploading (you can use FreeConvert it’s free)
- If you're on WordPress, bin off any plugins you haven't used in 3 months
- Check your hosting - that bargain basement deal might be costing you customers
Make It Dead Easy to Get in Touch 📱
A Tall Tale:
A potential client recently told me she'd visited three accountants' websites. She chose the one who had their mobile number prominently displayed because, in her words, "they seemed more approachable." Brilliant insight!
- Pop your contact details where they're easy to spot:
- Top right corner of every page
- Footer (with your actual opening hours - none of that 24/7 nonsense if you're not)
- A proper "Contact" page with your business address and a map
Stop Making Your Website a Maze 🗺️
Remember Woolworths? You always knew where to find the pick 'n' mix, right? Your website needs that same clarity.
A local estate agent simplified their navigation from 12 menu items to 5. Their viewing requests went up by 30%. Why? Because people could actually find the properties!
The Mobile Test That Never Fails 📲
Try this: Pull out your phone, go to your website, and pretend you've got a cuppa in one hand. Can you navigate everything with just your thumb? No? Time for some changes.
Real-life example: A restaurant owner couldn't understand why their online bookings were low. Turns out, their booking button was impossible to tap on mobile. One quick fix later, and their bookings shot up.
The "Gran Test" 👵
If your nan can't figure out how to use your website, it's too complicated. Simple as that.
Quick fixes that work:
- Ditch the fancy fonts
- Keep your paragraphs short (like this one!)
- Use proper buttons, not just linked text
- Add breathing space around important bits
Here's What Your Customers Actually Want 🎯
After reviewing hundreds of websites, here's what visitors actually click on most:
1. Prices (or at least some indication)
2. About page (they want to know you're real)
3. Contact details
4. Recent work/case studies
Make these dead easy to find, and you're already ahead of 90% of your competition.
The Best Advice You've Never Heard 💡
Want to know the real secret to better website experience? Stop trying to be fancy. Your visitors aren't there to admire your web design skills - they want to solve a problem.
Need a Fresh Pair of Eyes? 👀
Sometimes you're too close to see what's wrong. If you're scratching your head about why your website isn't converting, give us a call. We'll take a proper look - no marketing waffle, just honest advice about what's working and what isn't.
Remember: Your website isn't about looking flash - it's about getting customers through your door. Make it easy for them, and they'll thank you with their business. Simple as that!
Marketing Made Simpler - You’re Not On Your Own
More Customers. Bigger Wins. Better Business.
