Andrew Hurrell • October 24, 2025
How Double Glazing Companies Can Get More Customers Online
Your website needs to shout out that you are trustworthy
Over the years, I've worked with dozens of home improvement businesses. One pattern keeps showing up - they've got a website, they're doing good work, but the phone isn't ringing like it should.
When we look under the bonnet, it's usually three or four basic things letting them down. Nothing complicated. Just stuff that's been overlooked.
If you run a double glazing company, this article might save you a fortune in lost business.
The Big Problem Nobody Talks About
Double glazing isn't cheap. You're asking someone to spend five, six, maybe ten thousand pounds plus on their home. They're going to live with those windows for the next twenty years.
So they're careful. They look around. They read reviews. They compare prices. They're not daft.
But then they land on a website that's basically screaming "CALL US NOW FOR A FREE QUOTE" without giving them any reason to trust you first.
It's like a bloke walking up to you in the street and asking for your phone number. You'd tell him to sling his hook, wouldn't you?
Trust Comes First, Sales Come Second
When someone visits your website, they're trying to answer one question: are you any good and trustworthy?
That's it. Everything else is noise.
📸 Photos That Actually Show Something
Before and after shots work. But not if they're blurry rubbish taken on a phone from six feet away.
Get decent photos. Show the whole house if you can. Take them from the same angle so people can see the difference. Write a caption underneath: "Replaced 14 windows in Rayleigh, took us two days, customer was over the moon."
Details matter. They make it real.
💬 Reviews Are Worth Their Weight in Gold
This is the bit that drives me mad. You've done brilliant work. Your customers love you. But those reviews are all over the shop - a couple on Google, one on Facebook, maybe someone mentioned you on Checkatrade.
Meanwhile, your competitors have 47 five-star reviews on their homepage and you've got three buried on a page nobody ever clicks.
Here's what works:
Ask for reviews while the job's still fresh
Don't wait a month. Send them a text or email with a link the day after you finish. "Thank you for choosing us - if you're happy with the work, would you mind leaving us a quick review?" Most people will do it.
Place some reviews on your homepage
Not hidden away. Right there, where people can see them, including their names. Have a ‘Reviews’ page along your main navigation - quick to find and great for SEO.
Reply to everything
Good reviews, bad reviews, all of them. Even just "Thanks John, pleasure working with you" makes you look professional. And if you get a negative review? Deal with it calmly. Other people are watching.
🎯 Tell People Where You Work
I've lost count of how many websites say "serving the local area" without mentioning where that actually is.
If you're based in Basildon and you cover a twenty-mile radius, say so. List the towns. Mention them in your content. If someone in Wickford searches for double glazing, Google needs to know you're relevant.
It's not rocket science, but half the companies out there don't bother.
Simple Website Fixes That Work
Right, practical stuff you can actually do.
🏠 Your Homepage Has Five Seconds
Someone lands on your site. They need to know three things straight away:
- What you do
- Where you do it
- Why they should care
If your homepage is just a massive photo with some vague slogan, you've already lost them.
📱 Most People Are on Their Phone
They're sitting on the sofa, thinking about those draughty windows, and they pull out their phone.
If your site's a mess on mobile, they're gone. Make your phone number clickable.
Load your photos quickly.
Don't make them fill out a form that takes ten minutes on a tiny screen.
💰 Give Them Some Idea of Cost
Yeah, every job's different. Yeah, you need to see the property first. I get it.
But you can still give a rough idea.
"Most three-bed semis in Essex cost between four and seven grand for full double glazing, depending on how many windows you've got and what style you want."
That's not a quote. You're just helping people work out if they're wasting your time or not.
🔒 Show You're Legit
FENSA registered? Been trading for fifteen years? Got proper insurance? Stick it on your website.
Little badges and logos might seem daft, but they add up. People see them and think "okay, these lot are proper."
The Bit Everyone Forgets
Most inquiries don't turn into jobs straight away. Someone calls you, you go and quote, then nothing happens.
The companies making proper money are the ones who follow up. Drop them an email a week later: "Just checking in - any questions about that quote?", then follow that up with a quick phone call.
That's not pushy. That's just being professional.
And if they don't bite? Stay in touch. Send them something useful once a month.
Tips for looking after windows. Heads up about a winter offer. Half of them will come back when they're ready.
Where to Start
If your website's not pulling its weight, you're not alone. Most home improvement companies are too busy actually doing the work to worry about their online presence.
Start simple:
- Get more reviews.
- Make sure people know where you work.
- Check your site doesn't look rubbish on a phone.
Those three things alone will make a difference.
And if you're doing a great job with an excellent product, but the phone's still quiet? That's a marketing problem, not a quality problem. Marketing problems can be sorted.
Marketing Made Simpler - You’re Not On Your Own
More Customers. Bigger Wins. Better Business.
