November 20, 2014
The Unpaid Sales Force - you already have, but didn't know about
You would like an entirely motivated team helping you to succeed
Would you turn down the offer of a workforce of several thousand employees, entirely motivated towards helping you succeed?
What’s more, this workforce is willing to champion your cause and sing your praises without actually getting a penny in return?
So who is the unpaid sales force - you already have, but didn’t know about?
It might sound too good to be true but in fact every business has the potential of recruiting a huge, unpaid workforce prepared to do anything to make their company work.
Already in place
Where do you find such perfect and eager volunteers?
The answer is: you already have them - your customers.
Sales are obviously essential to a successful business.
But the mechanism in which those sales are achieved is equally important.
Businesses which truly engage with their customers are not only securing further sales, they are also developing part-time advocates/promoters for their company – people prepared to spread the good word about their products or services to bring more success.
Engagement
Customer engagement is so important to business.
Why?
Because the laws of ‘word-of-mouth’ still apply as much today as they always did.
If you don’t bother to engage or connect with your customers, they could potentially work against you and highlight your inadequacies to others.
Feedback
The best way of convincing someone to try your products or services is excellent feedback from existing customers.
If your business isn’t utilising the positive views and experiences of your current and past clients, then you’re missing out.
So how do you ensure the voice of a silent majority is heard to give your business a kick start?
You provide a system which makes it easier for your customers to provide their testimonials – testimonials which can be published on your website for the world to see.
There are sophisticated online systems available which help you to collect positive feedback from your customers for online publicity purposes.
These systems send out automated emails to your customers asking for their opinions on customer service quality.
You are then responsible for where and how these comments are utilised for the purposes of reputation-building.
Importantly, many of these systems have the ability to sift through the negative comments thus eliminating any potential for online negative exposure.
Weight in gold
Customer testimonials are worth their weight in gold.
They are more influential than any offer, discount or promotion because they reduce the risk of a new prospect making a wrong choice.
We hope you found this article on 'The Unpaid Sales Force - you already have, but didn't know about' useful.
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