A few years ago, nobody was using video to promote their business. In today’s world of business, everyone is using it and for good reason. Like television, video offers people a multisensory experience and this makes it easier for them to understand the information being presented. They can passively consume what they’re watching without any real thought – all of which is an advertiser’s dream.

Modern businesses work very hard to generate traffic to their website and a promotional video can really help. Why? Because YouTube is owned by Google – the most popular search engine in the world – and if you broadcast a good quality video on YouTube with an appropriate SEO-driven title, Google will reward you by ranking it in their search pages.

Consumers are all different. Some people get more out of watching a video while others prefer to receive their information in text form either online, in a letter or in a text message. Successful businesses use all of these mediums to communicate to their customers so they widen their appeal.

Featuring a video is a great way of selling products and it’s not as hard as it looks. Once you’ve made one, you’ll find the next one easier and not as daunting. One thing small businesses should not be doing is hiring a professional video company to shoot it for them. Cheesy corporate videos have no sales value and can actually switch people off from what you’re selling. Consumers respond much better to raw video footage which is a little rough around the edges because it gives them a closer look at the people behind the scenes of the business. Natural, non-professional videos always outperform staged and contrived corporate videos.

People will often click on a video first before reading any text on a website so it should rank highly on your web strategy. It also allows you more control over the sales process because a customer clicking on a video link is much more likely to watch it until the end unlike text information. This gives you longer to deliver your sales pitch.

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