November 12, 2014
Why you need to collect your customer’s email address
Too many businesses are losing sales opportunities
Too many businesses are losing sales opportunities because they don’t bother to connect with their customers.
It’s important why you need to collect your customer’s email address.
It’s no longer an excuse to say that customers don’t like giving away their email address so we won’t bother.
Nobody is beyond persuasion when it comes to giving their email address away to a commercial business – particularly if they think they might get something out of it (think about the many voucher-based websites offering those who sign up discounts for their favourite brands/restaurants).
Obtaining email addresses is as important to your business as taking a delivery address for an order.
You would never forget to ask a customer where they want their products to be delivered but businesses frequently fail to ask the same customer for their email address.
Are you getting close and personal with your customers?
If you’re in business and you’re not seizing the opportunity to get personal with your customers and obtain their email address then you’re missing out.
It might not be easy to get those precious email addresses but rewards work wonders and you’ll be grateful for that list when it’s time to market your new product.
If you want to communicate with your customers and potential clients and develop long-lasting and fruitful relationships, then you need to know their email address.
An email is completely free to send but it opens up unlimited opportunities for future product marketing, launches and discount offers.
Lots of businesses shy away from asking their customers for their email address in the mistaken belief that it breaches their privacy.
Consumers are used to being asked their email address now in every shop or store they buy from, nobody is likely to be offended.
An email database is probably one of the most important assets within a business. It allows you to feed targeted information/offers/news to your customer groupings thus developing stronger relationships.
Consumers who are fed relevant information that helps to make their life easier will be more inclined to use the business over and over again.
An easy way to ask for an email address
A surprising number of businesses provide no online facility on their website for their customers to leave their email address. Placing a noticeable ‘sign-up’ box on your homepage should be a priority.
This is the easiest way of capturing customer email addresses. There are no awkward questions at checkout or no hostile replies.
The only people signing up to your database are people who genuinely want to hear what you have to say.
Being able to communicate directly with your prospects puts you in a more advantageous place. These people have already bought from you or have expressed an interest in doing so.
They are willingly signing up to find out more about you and you will be able to track their response.
You’ll also be able to personalise your message from their previous purchase history.
If this article on ‘Why you need to collect your customer’s email address' hasn’t convinced you that you need to be doing more to obtain customer email addresses, then have a look at your competitor’s websites.
Successful businesses capitalise on the knowledge they have of their customers. The only way to do this is to get to know them better – over email.
Get Customers Fast, as our name suggests, helps you get customers for your business.
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