November 24, 2014
Seven reasons why customer testimonials can revitalise your business
Customer testimonials play a much more important role than simply offering a means of improvement
Have you ever wondered why some businesses make a big deal about getting their customers to publicly rate their services?
It seems like a lot of hassle and effort to go through just to find out how and where they need to improve – and carries the risk of negative publicity.
The truth is, customer testimonials play a much more important role than simply offering a means of improvement. They are also the key to generating sales.
There is nothing more convincing to your prospective customer looking to buy your new product or service than your past customer’s glowing reference.
Testimonials have been used for many years in recruitment.
A CV isn’t complete without one or two referees whose task is to convince an apprehensive employer that the candidate in front of them is suitable for the job.
Customer testimonials have the same function and can bring untold benefits to your business if used in the right way.
If you’re in any doubt of their value, the following list of advantages might convince you otherwise:
1: Promotes engagement
The most successful businesses take time to connect with their customers and build up a relationship.
Communication is vital to generating repeat business and your customers will feel important and included if they believe you respect and value their comments.
2: Increases customer confidence
Consumers sometimes need a nudge to try a new brand or product and there is no better way of instilling this confidence than by promoting the positive experiences of your existing customers.
Modern consumers do their homework before taking a chance on a new product or service and if your website makes research easier for them, you’re more likely to convert them to a sale.
3: Boosts employee motivation
Businesses should never underestimate the power of positive feedback on their workforce.
Your employees who are told they are doing a good job will feel pride in their work and will be more motivated to offer good service in the future.
4: Encourage repeat business
Modern businesses need to strike a balance between nurturing their existing customers and seeking out new ones.
Giving your customers attention – like inviting them to comment on the services – will make them feel valued and appreciated.
This is more likely to make them want to use you again in the future.
5: Enhance search results
I’ve written many blogs on the importance of good content on your website to improve your positioning in search engine rankings.
Testimonials can enhance this and ensure people looking for you can find you easily.
6: Manage negative publicity
It’s impossible to control everything said about your business but with new software it is possible to ensure that everything your customers says about you on your website is positive.
Sophisticated software can now differentiate between good and bad comments and ensure only glowing references are uploaded onto your pages.
I hope you found this article on 'Seven reasons why customer testimonials can revitalise your business' useful.
Utilising customer testimonials is a cost-effective marketing tool that no business should ignore.
Why not look at automating this process by booking with Customer Feedback Centre. The tool that manages your business reputation on autopilot.
Get Customers Fast, as our name suggests, helps you get customers for your business.
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